The Catalyst Act

Brands don't need more posts.They need a show.

A branded entertainment studio. We make episodic shows and always-on social that people choose to watch, so your brand doesn't have to buy attention.

your brand+us=a show people follow

Gen-Z Slang with Faisal Qureshi
NOW PLAYING
Gen-Z Slangwith Faisal Qureshi
Gen Z's React for HeyTV
Gen Z's Reactfor HeyTV

Episodic series

Recurring, hosted shows your brand sponsors or co-owns. They build the audience.

Always-on social

The same voice every week, keeping that audience warm between episodes.

Built to perform since 2020

Performance-creative roots mean every episode is cut to move a number, not just a mood.

More from the studio

Made for the feed.

Not every brief is a season. Recipes, creator drops and store walkthroughs, cut to stop the scroll.

Knorr stir-fried noodles recipe
Knorrrecipe contentHow to make stir-fried noodles
Levi's Casual Fits with Mustafa Changazi
Levi'screator-ledCasual Fits with Mustafa Changazi, on Daraz
Zero store walkthrough
Zeroin-storeStore walkthrough, on Daraz

The format library

One studio. A lot of shows.

Every brand gets a format built around it, not a template. Here are five we're ready to shoot.

hot take:biryani is overrated.RICKSHAW TAKESEP. 07
Concept

Rickshaw Takes

the subway-takes format, Karachi-fied

A guest, a rickshaw and one unpopular opinion per stop. Short, loud and built to be clipped.

Brand fit: Food, telcos, ride-hailing

MIRCHIMETER10 questions. 10 chillies.EP. 04
Concept

Mirchi Meter

our Hot Ones

A guest answers ten questions while the chillies get hotter. The questions get spicier too.

Brand fit: Snacks, beverages, dairy

?!"yeh rizz kya hota hai?"AMMI REACTSEP. 12
Concept

Ammi Reacts

reactions, across generations

Mums react to Gen Z trends, slang and ads. Two generations, one couch.

Brand fit: FMCG, telcos, OTT

Rs ???DABBAKHOLblind unbox. honest verdict.EP. 03
Concept

Dabba Khol

unboxing, minus the script

Creators unbox a product blind and give it an honest verdict on camera.

Brand fit: D2C, electronics, beauty

5000Q4 for Rs 5,000:capital of Australia?KITNA PATA HAI?EP. 09
Concept

Kitna Pata Hai?

the street quiz

A mic, a crowd and cash for every right answer. The audience plays along at home.

Brand fit: Banks, wallets, telcos

Build a format with usHave a show in mind already? We'll produce it.

How a show gets made

Pilot first. Season second.

You never commit to a full season on a hunch. Every show starts with one episode and real audience numbers.

  1. 01

    Format

    We pitch a show built around your brand: the premise, the host and the hook.

  2. 02

    Pilot

    One episode first. We put it out, read the numbers, and only then talk about a season.

  3. 03

    Season

    Recurring episodes on a schedule your audience learns to come back for.

  4. 04

    Cut-downs

    Every episode becomes reels, shorts and posts, so the show keeps working between drops.

Three ways in

Sponsor a show

Attach your brand to one of our formats. The fastest way in.

Co-create a format our favourite

A show built from scratch around your brand, your category and your audience.

Always-on social

No show, just the feed: regular content in one consistent voice.

Services

The show, and everything around it.

  • 01

    Episodic shows

    Hosted, recurring formats your audience follows from one episode to the next.

    Format developmentHosts & talentProduction
  • 02

    Always-on social

    A steady feed in one voice, built to keep the show's audience warm.

    Content calendarsReels & shortsCommunity
  • 03

    Video ads & DVCs

    Ads people don't skip: live-action, animated and static.

    DVCsAnimationStatic creative
  • 04

    Creators & talent

    Faces people already follow, matched to the right brand.

    Influencer marketingCelebrity talentCreator drops
  • 05

    Performance creative

    Creative cut for paid media and tested against a number.

    Meta adsCreative testingMarketplace campaigns
  • 06

    Websites & storefronts

    Where the attention lands: pages and marketplace stores that convert.

    Landing pagesMarketplace storefrontsBanners & assets

Brands we've worked with

The company we keep.

From global names to homegrown favourites, across FMCG, tech, beauty and retail.

  • Daraz
  • Unilever
  • P&G
  • Dell
  • Microsoft
  • L'Oréal
  • Nokia
  • Red Bull
  • Nivea
  • Colgate-Palmolive
  • RB
  • TCL
  • Changhong
  • Infinix
  • itel
  • Caltex
  • Tapal
  • Mezan
  • Hilal
  • Simply Sufi
  • Warda
  • Routines
  • Medinostic
  • Sogo
  • Smileneo
  • WBM
  • Dari Mooch
  • Powerhouse Express
  • Zay Beauty
  • The Protein Factory
  • Joyland
  • Sortitt
  • Samrah
  • Fresh St
  • Zero
  • JC Buckman
  • Chikoo
  • Cool & Cool
  • Client brand

In their words

Everything has been prompt, clear, and concise since day 1. TCA is invested in our success and willing to be a partner.

Amna RaheelEcommerce Manager, Unilever

Thanks for Catalyst team hard working, really so professional. Changhong team please learn more from Catalyst team.

Seven YueCountry Manager, Changhong Ruba

Thanks a lot for making the difference and putting sincere and honest efforts for Nokia. What I really liked about TCA was the cautious approach on the spending, they did not just blindly go for the higher number.

Ammar AhmedMarketing Manager, Nokia

Got a brand? Let's make it a show.

Tell us what you're selling and who you want watching. We'll come back with a format idea, not a rate card.

We read every one.
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